/ section · press & brand

Use our name correctly.

Downloadable logos, color system, typography, boilerplate copy and fact sheet for journalists, partners, and anyone embedding TradeFloor in their content. Feel free to use these assets as-is without asking. For anything custom, email [email protected].

Last updated 2026-04-19 · v1.0 brand

Logo

Wordmark is "tradefloor" lowercase, Space Grotesk Semibold at −4% tracking. The mark is a 4×4 grid-aligned up-trend glyph on a 24px rounded square. Logo and wordmark are always used together in product chrome; either can stand alone in editorial contexts.

tradefloor
/ primary (dark)
svg · png 512
tradefloor
/ on light
svg
tradefloor
/ mono accent
request variant
Do

Use on clean backgrounds. Keep clear-space equal to the mark's height on all sides. Pair with mono labels in small sizes.

Don't

Do not stretch, skew, recolor outside the palette, add drop-shadows or gradients, or place on busy imagery.

Color system

Neutral black base, semantic green accent, muted text greys. The palette is intentionally small — everything not on this list is off-brand.

ink-950#09090B
ink-900#0D0D10
txt-50#FAFAFA
semantic-good#34D399
txt-400#A1A1AA
txt-500#71717A
warn#FBBF24
bad#F87171

Typography

Three typefaces. All self-hosted, WOFF2, preloaded. No webfont service.

display
Space Grotesk 500  −4% tracking · headlines, hero, section titles
body
Inter Regular  normal tracking · paragraphs, lists, UI labels
mono
JetBrains Mono 400  uppercase labels, numbers, code, timestamps

Boilerplate copy

Use verbatim or edit for length; please do not paraphrase into claims we have not made (e.g. "the best trading platform").

One-liner

TradeFloor is non-custodial algorithmic execution for crypto perpetual futures across Hyperliquid, Binance, and Bybit.

50 words

TradeFloor is a non-custodial, multi-exchange execution platform for crypto perpetual futures. It ties RSI and order-book-imbalance signals, whale-flow aggregates, and AI-analysed news into configurable triggers that execute on Hyperliquid, Binance, and Bybit. A four-layer liquidation-protection stack, a trader journal, and a public leaderboard round out the product.

100 words

TradeFloor is a non-custodial platform for algorithmic execution of crypto perpetual futures. Traders connect trade-only API keys on Hyperliquid, Binance, or Bybit and compose strategies from RSI, order-book-imbalance, market-structure, whale-flow, and news signals — all evaluated on closed candles for timing integrity. Positions are protected by a four-layer liquidation stack that escalates from informational alerts to cross-exchange hedges to emergency close. A built-in journal with mood-tagging, playbook enforcement, and AI-written insights turns trade history into learnable feedback. Funds never leave the user's exchange; TradeFloor neither custodies assets nor requests withdrawal permission.

Fact sheet

Legal name
TradeFloor Labs S.A.
Incorporated
2025, Luxembourg
Headquartered
Remote-first, Europe-biased
Product launch
v1.0 — 2026-04-15
Exchanges
Hyperliquid · Binance Futures · Bybit V5 Linear
Pricing
Free tier, Pro, Premium (see /#pricing)
Custody
Non-custodial (user keeps funds on exchange)
Founders
Anton Butser & co-founding team (available on request)
Press contact
Partnerships
Security contact

Name and spelling

The product is TradeFloor in prose (capital T, capital F, one word). In our own chrome and wordmark it is set in lowercase as tradefloor. Do not hyphenate. Do not abbreviate to "TF" in prose.

// correct
TradeFloor users can connect up to three exchanges.

// incorrect
Trade Floor users...     // two words, wrong
Tradefloor users...      // lowercase F, wrong
TF users...              // abbreviation, avoid in prose

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